Success Stories

How Roche Restructured Its Public Strategy with Market Intelligence and the Capture & Operation module

Roche, a global leader in pharmaceutical innovation, redefined its public-sector strategy when facing an increasingly competitive environment due to biosimilar entrants and regulatory changes. To maintain its position and broaden its participation, the company invested in combining IBIZ’s Market Intelligence and Capture & Operation – PRO Full solutions.
The project aimed to strengthen data-driven decision-making, promote a client-oriented management approach, and implement a comprehensive, functional information culture.

Results generated with IBIZ:

• 23% growth in direct participation in public tenders across the Midwest, North, and Minas Gerais regions.
• 14% increase in national coverage within just one year.
• Mapping of 95 molecules and 20 pathologies, using custom intelligent filters per molecule.
• Daily access to opportunities and outcomes, with automatic alerts and contextualized keywords for Roche’s portfolio.
• Creation of the Business Tender Portal, centralizing all of the company’s market intelligence.

Want to know how these results were achieved?

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