How Danone Tripled Its Market Share with IBIZ Market Intelligence

Danone Specialized Nutrition, with over 100 years of innovation in clinical solutions, needed to expand its presence in public tenders for the rare diseases segment. The challenge was clear: map opportunities, understand buyer behavior across agencies, and act based on real data.

With the support of IBIZ’s Market Intelligence solution, the company transformed its strategy. The analysis covered three levels (federal, state, and municipal), delivering customized dashboards, strategic reports, and a comprehensive overview of the brand’s positioning in the public sector.

Case Highlights:

Comprehensive diagnosis of the rare diseases market
Winners ranking, buyer profiles, and price variations by region
Identification of areas with untapped potential
Redesign of the commercial strategy and territorial expansion
300% market share growth between 2015 and 2017

Based on these data, Danone refined its technical approach, developed new partnerships, and began operating in previously neglected regions.

The result? More strategic decisions, predictability, and competitive advantage.

Want to know how Danone achieved these results with IBIZ’s help?

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