{"id":17047,"date":"2025-08-24T20:21:57","date_gmt":"2025-08-24T23:21:57","guid":{"rendered":"https:\/\/www.ibiz.com.br\/cases\/how-danone-tripled-its-market-share-with-ibiz-market-intelligence\/"},"modified":"2025-09-11T18:28:38","modified_gmt":"2025-09-11T21:28:38","slug":"how-danone-tripled-its-market-share-with-ibiz-market-intelligence","status":"publish","type":"cases","link":"https:\/\/www.ibiz.com.br\/en\/cases\/how-danone-tripled-its-market-share-with-ibiz-market-intelligence\/","title":{"rendered":"How <strong>Danone<\/strong> Tripled Its Market Share with <strong>IBIZ Market Intelligence<\/strong>"},"content":{"rendered":"<p>Danone Specialized Nutrition, with over 100 years of innovation in clinical solutions, needed to expand its presence in public tenders for the rare diseases segment. The challenge was clear: map opportunities, understand buyer behavior across agencies, and act based on real data.<\/p>\n<p>With the support of <strong>IBIZ\u2019s Market Intelligence solution, the company transformed its strategy. <\/strong>The analysis covered three levels (federal, state, and municipal), delivering customized dashboards, strategic reports, and a comprehensive overview of the brand\u2019s positioning in the public sector.<\/p>\n<p>&nbsp;<\/p>\n<h3>Case Highlights:<\/h3>\n<ul>\n<li><strong>Comprehensive diagnosis<\/strong> of the rare diseases market<\/li>\n<li><strong>Winners ranking, buyer profiles<\/strong>, and price variations by region<\/li>\n<li>Identification of areas with <strong>untapped potential<\/strong><\/li>\n<li><strong>Redesign of the commercial strategy<\/strong> and territorial expansion<\/li>\n<li><strong>300% market share growth <\/strong>between 2015 and 2017<\/li>\n<\/ul>\n<p>Based on these data, Danone refined its technical approach, developed new partnerships, and began operating in previously neglected regions.<\/p>\n<p><strong>The result? More strategic decisions, predictability, and competitive advantage. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Want to know how Danone achieved these results with IBIZ\u2019s help?<\/h3>\n<p>Fill out the form to access the full case and discover how market intelligence can enhance your performance in the public sector\u2014 with strategy, focus, and data that deliver results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Danone used IBIZ&#8217;s market intelligence to boost its performance in the public sector \u2014 with strategy, focus, and data. Download the full case study! <\/p>\n","protected":false},"featured_media":17053,"template":"","categoria_de_case":[193],"class_list":["post-17047","cases","type-cases","status-publish","has-post-thumbnail","hentry","categoria_de_case-market-intelligence-special-projects"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Danone Tripled Its Market Share with IBIZ Market Intelligence<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ibiz.com.br\/en\/cases\/how-danone-tripled-its-market-share-with-ibiz-market-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Danone Tripled Its Market Share with IBIZ Market Intelligence\" \/>\n<meta property=\"og:description\" content=\"Discover how Danone used IBIZ&#039;s market intelligence to boost its performance in the public sector \u2014 with strategy, focus, and data. 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