{"id":16872,"date":"2025-07-24T16:05:37","date_gmt":"2025-07-24T19:05:37","guid":{"rendered":"https:\/\/www.ibiz.com.br\/cases\/how-roche-restructured-its-public-strategy-with-market-intelligence-and-the-capture-operation-module\/"},"modified":"2025-09-11T18:26:46","modified_gmt":"2025-09-11T21:26:46","slug":"roche-market-intelligence-tenders-ibiz","status":"publish","type":"cases","link":"https:\/\/www.ibiz.com.br\/en\/cases\/roche-market-intelligence-tenders-ibiz\/","title":{"rendered":"How <strong>Roche<\/strong> Restructured Its Public Strategy with <strong>Market Intelligence<\/strong> and the <strong>Capture &amp; Operation<\/strong> module"},"content":{"rendered":"<p>Roche, a global leader in pharmaceutical innovation, redefined its public-sector strategy when facing an increasingly competitive environment due to biosimilar entrants and regulatory changes. To maintain its position and broaden its participation, the company invested in combining IBIZ\u2019s <strong>Market Intelligence<\/strong> and <strong>Capture &amp; Operation<\/strong> \u2013 <strong>PRO Full<\/strong> solutions.\u2028The project aimed to strengthen data-driven decision-making, promote a client-oriented management approach, and implement a comprehensive, functional information culture.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Results generated with IBIZ:<\/strong><\/h3>\n<ul>\n<li><strong>23% growth<\/strong> in direct participation in public tenders across the Midwest, North, and Minas Gerais regions.<\/li>\n<li><strong>14% increase<\/strong> in national coverage within just one year.<\/li>\n<li>Mapping of <strong>95 molecules and 20 pathologies<\/strong>, using custom intelligent filters per molecule.<\/li>\n<li>Daily access to opportunities and outcomes, with automatic alerts and contextualized keywords for Roche\u2019s portfolio.<\/li>\n<li>Creation of the <strong>Business Tender Portal<\/strong>, centralizing all of the company\u2019s market intelligence.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Want to know how these results were achieved?<\/strong><\/h3>\n<p>Fill out the form to read the full Roche case and see how strategic intelligence combined with automation can transform your presence in the public sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Roche combined market intelligence and automated data capture to expand its participation in public tenders. Download the full case! <\/p>\n","protected":false},"featured_media":17063,"template":"","categoria_de_case":[193],"class_list":["post-16872","cases","type-cases","status-publish","has-post-thumbnail","hentry","categoria_de_case-market-intelligence-special-projects"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roche: Growth in Public Tenders with Market Intelligence and Capture &amp; Operation<\/title>\n<meta name=\"description\" content=\"Discover how Roche combined market intelligence and automated data capture to expand its participation in public tenders. 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